Evaluating the editing process

Today we FINALLY finished the final cut of our music video!!! However we have to review it for colour grading, so it looks much better in place due to it being to underexposed. Regardless, I am so happy with the outcome and Miranda and I have been working so hard on it, it has definitely paid off.

In evaluation, we went through at least 5 edits, the 5th being our final cut. We started off with Miranda and I having separate edits, and then came together at the end adding in our favourite bits to the final cut.

We didn't add any extra sound effect or graphics, we had a raw, clean jump-cut video. Colour grading was very simple, we just heightened the colour of the video to make the colours pop.

3 key decisions I made in the editing process were:

1. Making sure everything was organised
2. Everyone in our group gave their opinion on the video
3. Made the cuts go with the beats of the music.

Our final product promotes the single release from the album by having a major star image, the artist is in every single shot making it obvious she is the one who created the single. Having the colour scheme of pink, blue and red makes the theme of the website and the digipak all the same, showing a pattern of her vibe and the message she is trying to send.

I have been empowered as a prosumer of media text by creating a whole new star image for a song which has already had a star image put to it. It has been so much fun creating an image for our star Honor and making her into anything we want through the conventions of media.

In the review of editing the final product, I have learned it is a very long process and you must only edit when you feel inspired. If you try and edit when you are uninspired you will do a poor job and make the video look bad. Post-production is my favourite part of a production, even though it was very frustrating at times, in the end, it is very satisfying.