Throughout the campaign our main product, the music video, we have seen how effectively it has worked with ancillary tasks, our website and digipak, effectively and how it reflected the star image of Honor.
I have been effective in communicating the star image as part of a campaign successfully using the ancillary tasks and the brand image. Ultimately the brand image I wanted to promote was a care free girl who wants people to base their opinions on her music, rather than her image. This is important for any campaign or concept for example we can compare against actual artists like Lady Gaga, whose brand image is based on her style and attitude.
Secondly, I feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is based around her sexuality and the way she is calm, but powerful. A unique selling used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread the word about a publicity campaign can ensure success through the engagement with the text as a form of online media - helping spread, circulate and distributing meaning amongst fans.
Finally, I have technically delivered a coherent looking campaign through the use of coordinating colours in the music video, digipak and website. The music video promotes a release from the album, whilst the website acts as an effective online tool which helps to distribute and promote meaning for a fan base. The circulation and spread of meaning by the intended audience helps with co-option (as Boyd suggested) amongst the fans, and aids me with the marketing and promotion of the album.
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